Sony’s most talked about DSLT camera the 
77, known as the fastest camera in world, has a new brother—the Sony 57 (SLT-A57).
The 57, which also has the Translucent Mirror Technology, features 12fps Tele-zoom High Speed Shooting, high quality, high-sensitivity image performance, as well as full HD video recording (60p).
Translucent Mirror Technology seen inside the Sony Alpha 77
By the way, what is Translucent Mirror Technology?
The very feature that differentiates Sony cameras from the rest, Translucent Mirror Technology directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. Framing, focusing and real-time preview can be achieved on the high-resolution Tru-Finder that offers a wide viewing angle and 100% field of view. This allows photographers to capture exactly what they see on the screen.
One of the camera’s modes, the Tele-zoom Continuous Advance Priority AE mode provides a 1.4x magnification boost by cropping to a “close-up” in the centre of the image area, enabling continuous shooting of dynamic, impressive images at up to 12fps.
This shooting mode also features sophisticated tracking technology ensuring subjects stay in focus whether they are at rest or moving about, delivering high-speed, class-above response, which makes the 57 perfect for sports and kids photography.
The camera for film enthusiasts
Thanks to their many powerful video taking features, Sony cameras are popular among budding film makers.
The 57 can make full HD movies. Its responsive full-time continuous phase detection AF ensures that moving subjects stay sharply focused, just like with still shooting.
Progressive compatibility means that Full HD resolution movies can be captured at up to high 50p (progressive) frame rate: ideal for capturing silk-smooth, blur-free action. 25p shooting is also selectable for giving your footage that rich, cinematic look. Movie-making options are enhanced further with full control over P/A/S/M shooting modes for virtually limitless creative expression.
In addition, there is a choice of selectable high-resolution information displays with a wide viewing-angle to help you shoot with confidence, including a digital level gauge and framing grid. Information can be displayed either in the Tru-Finder or on the angle-adjustable 7.5 cm (3.0-type) Xtra Fine LCD.
The camera for photography newbies
First time users will appreciate the Intelligent Auto mode on the 57, which automatically distinguishes shooting conditions, and the type of scene and subject, and adjusts settings accordingly including aperture, shutter speed, ISO sensitivity and white balance.
Superior Auto mode goes a step further, automatically activating advanced functions such as Continuous Shooting, Auto HDR, or Handheld Twilight based on the scene and subject. Indicators tell the user what functions are being used, helping beginners learn what functions and settings are appropriate for different types of scenes.
Other features:
The 57 brings together a 16.1 mega pixel Exmor® APS HD CMOS sensor and the latest generation BIONZ™ engine by Sony to reproduce remarkably accurate images with extremely quick speed and stunningly low noise across a wide ISO 100–16,000 range. Meanwhile SteadyShot INSIDE image stabilisation delivers astonishingly blur-free images at shutter speeds approximately 2.5 to 4.5 stops lower than otherwise possible, enabling photographers to shoot excellent images when shooting indoors or in other low-light situations.
A successor to the highly popular 55, the 57 is a new addition to Sony’s series that combines the sophisticated design of the 65 with new shooting advances, making professional specifications affordable to price-conscious consumers who see price as a major obstacle to owning a good camera.
The 57 will be available in the Philippines at all Sony stores and authorized outlets beginning April.
