In the Philippines, Hyundai is a brand associated with cars, and to some extent heavy equipment and industrial machines.
The Korean brand is expanding its presence in the mobile devices market as well with the launch of the Hyundai Aero Plus.
Cellprime Distribution Corporation (Cellprime) brings the Hyundai Aero Plus in the country, a smartphone that specifically targets male consumers. The new smartphone, which comes in two variants (32 GB and 64 GB variants) will be sold exclusively in online retailer shop Lazada.
The Hyundai Aero Plus debuted in a press event inside—where else—Hyundai dealership Autohub in Chino Roces avenue in Makati City.
Hyundai Aero Plus, with its sleek form factor and features, would appeal to a gentleman—much like how a Hyundai car would appeal to male consumers, according to Joey Oreta, Cell Prime chief marketing officer.
“An important point about Hyundai Aero Plus is that it is priced competitive, just like Hyundai cars. It’s an affordable luxury and that is what we want to achieve,” he said.
Just like how Hyundai Tucson appeals to males 25 to 35 years old, the Hyundai Aero, whic offers features inspired by Hyundai’s latest vehicles, would appeal to this market segment.
The Hyundai Aero Plus brings a sleek, highly optimized body structure, a sophisticated matrix, and maximum storage space. The device comes in 32GB and 64GB models.
Cellprime expects the Hyundai Aero Plus to resonate strongly with design-and-style-conscious men and car enthusiasts, given the phone’s sleek form factor and impressive features.
“Our partnership with Hyundai has enabled us to bring compelling smartphone devices to Filipinos, such as the Hyundai Aero Plus, the first smartphone designed as a gentleman’s accessory and essential daily companion,” said Eric Yu.
“With the Hyundai Mobile brand, CellPrime is set to attract the country’s population of young achievers, empowering us to fulfill the smartphone needs of every lifestyle.”
Cellprime forged a partnership with Korean automotive titan Hyundai, enabling both to benefit from their respective expertise in design, innovation, local market expertise and mobile technology leadership.
The Hyundai Aero Plus is the second phone model to be launched under the Hyundai Mobile brand in just a little over a year of partnership.
Beginning with the successful release of Hyundai Aero earlier this year, Hyundai Mobile will continue to bring mobile devices for mid-to-high-end smartphone users in the Philippines.
“Driven by our commitment to understand the market, our partnership with Hyundai helps us to fill the gaps in smartphone adoption by catering to Filipino gentlemen,” said Yu. “Hyundai Mobile expands our reach and solidifies our position as a driving force in the industry.”
Joey Oreta, CellPrime chief marketing officer, Eric Yu, CellPrime president, Willy Tee Tan, president & CEO, Autohub Group, Lito Jose, general manager, Hyundai Pasong Tamo
Hyundai Aero Plus comes in 32GB and 64GB models. Powered by a 64-bit octacore processor, it can easily multitask to give a smoother app experience, particularly for male executives who use their devices for work and play while on the go.
It runs on the latest mobile OS Android Marshmallow 6.0 and offers features such as flexible storage and personalization options, easy to use interface, biometric security, and power optimization.
The Hyundai Aero Plus also comes pre-loaded with indispensible apps for every gentleman such as ESPN, Spotify, Waze, Lazada, and Zomato.
The Hyundai Aero Plus has a 5.5” full HD curved screen made with in-plane switching (IPS) LCD technology.
At PHP13,990, the 32GB Hyundai Aero Plus comes with a quick charger and 3GB of RAM; while at PHP15,990 the 64GB comes with a wireless charger and 4GB of RAM. Both are powered by a high-performance 3000mAh battery that can last at least 20 days on standby or 18 hours of talk time.
Spreading Holiday Cheer with the Hyundai Aero Plus
The Hyundai Aero Plus is a limited edition phone which will be in Lazada and other channels beginning December 7, in time for the gadget-buying rush this Christmas. Simply visit http://bit.do/hyundaiaeroplus to purchase while supply lasts. Concurrently, Hyundai Mobile will also be giving away a Hyundai Aero plus to the first ten (10) buyers of Hyundai Tucson from Hyundai Pasong Tamo.
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