To respond to the diverse needs of different mobile market segments in the Philippines, Cellprime, the company behind CloudFone, will start selling Gionee and Hyundai smartphones and tablets and accessories from brands such as NBA, PBA, Windows 10|Xbox and Spotify.
In addition to the new offerings from its flagship brand, CloudFone, the company is also collaborating with Disney, Marvel and Star Wars to produce a range of mobile accessories for phones and tablets.
Cellprime’s partnership with the different brands which represent lifestyle, sports, entertainment, gaming and technology is not only to provide Filipinos more choices and access to the latest technology but also to solidify its position in the local mobile market and become a major key player.
“Our partnership with these lifestyle, sports, entertainment, gaming and technology giants solidifies our position as a key player in the mobile market and enables us to be ready for the future,” according to Eric Yu, CEO of Cellprime.
Yu said the different smartphone brands under its umbrella will cater to different market segments, with CloudFone line still targeting the low- to mid-range market with its below P5k prices, while the mid-priced range Gionee smartphones will cater to the middle class, and while Hyundai smartphones targets the premium segment.
Cellprime will continue to strengthen its CloudFone brand through the CloudFone Collabs, which include content partnership, co-design and co-marketing strategy.
Beginning with its partnership with Spotify in end-2015, Cellprime came out with the CloudFone Special Edition phones that came with free data to enjoy the use of the Spotify app, earphones, headphones and casing in one upbeat bundle for the music-loving smartphone user.
CloudFone Special Edition smartphones and tablets were also developed, and are currently bundled with Disney, Marvel and Star Wars accessories.
The CloudFone Special Edition boasts the distinction as the world’s first smartphones and tablets powered by the Intel Atom x3 quadcore mobile processor (codenamed SoFIA 3GR), and will be available through official dealers and retailers by February 2016 with prices starting from Php4,999.
Filipinos’ strong interest in gaming has also driven CloudFone to expand its collaboration with Microsoft, resulting in a Special Edition CloudFone Epic 8.0 tablet co-branded with Windows 10|Xbox. The device comes pre-loaded with Windows 10, award-winning Xbox game HALO and keyboard.
CloudFone Special Edition phones will also cater to Filipinos’ passion for sports as CloudFone becomes the official mobile phone of the NBA and PBA.
CloudFone remains committed to affordability as it releases a strong line-up of best-value devices this year.
The CloudFone Excite Prime is the industry’s best performing Android Lollipop smartphone for its price range. At just Php3,999, it packs an octacore mobile processor, 13MP and 5MP camera, 16GB and 2GB memory, and HD screen.
CloudFone also introduces the Metal Series of the CloudFone Thrill Lite at Php1,999 and CloudFone Thrill HD at Php2,999 to deliver smartphones with a sleek and edgier feel.
“As heavy users of social networking sites, Filipinos are constantly looking for better experiences on their smartphone — not just in terms of performance and price — but also on design preferences that reflect their interests and personalities,” said Jaime Alcantara, COO of Cellprime.
“2016 will be a banner year for Cellprime because we have succeeded in making some of the world’s biggest lifestyle and technology brands part of our growing family, giving Filipinos the widest range of smartphone and tablet options to choose from.”