Dell unveiled its latest XPS 13 Ultrabook at the recently held Dell EUC event in Bangkok, Thailand. The new Dell XPS 13 fits a 13-inch display in an 11-inch laptop chassis. It weighs 2.6 lbs. and powered by Intel’s 5th Generation Core processors–unlike currently ultrabooks that run on Intel Core M–and features at least 4 GB of RAM and 128GB of flash storage.
As an ultrabook and competing directly with Macbook Air (both in appearance and performance), the XPS 13 boasts of 15 hours battery life.
“EUC” stands for “end user computing,” a phrase widely used by Dell officials in Bangkok to refer to current crop of devices that consumers use for both work and play.
The new XPS 13 Ultrabook, as well as other new devices launched by Dell, which include the XPS 15 Laptop, Latitude 7000 series 2-in-1 and Venue 11 Pro tablets, OptiPlex range of desktop solutions and the latest Dell UltraSharp 5k Display Monitor–all belong to the EUC devices.
“Asia Pacific remains a key focus and growth driver for Dell’s client solution business and we recognize the value of delivering new innovations that are tailored to the needs of our customers in the region. We are confident that our new range of products can help our customers be more efficient while they embrace changes in the evolving workforce,” said James Johnston, Executive Director and General Manager, Client Solutions, Dell APJ.
Dell’s total client solutions business maintains its No. 2 position in APJ with 11 percent market share, according to IDC’s WW Quarterly PC Tracker, Q3 2014.
Dell says the new XPS 13 is currently the smallest 13-inch laptop in the world. It is designed to be the best performing notebook of its size, providing industry-leading battery life with over 15 hours of run time on a single charge. The laptop’s UltraSharp Quad HD+ display boasts an incredible 5.7 million pixels. Fifth-generation Intel processors boot the system from cold in seconds.
Dell is also introducing the new XPS 15, which features a new UltraSharp 4K Ultra HD touch display. Boasting over 8 million pixels, the 4K2K screen option is one of the highest resolution panels available on a 15-inch laptop today. Rich, saturated color and stunning brightness allow users to see more content and enjoy finer details, perfect for watching movies, consuming web content, or editing photos and videos, coupled with the XPS 15’s trademark powerhouse performance and ultrathin form factor.