Western Digital Corp. says color-coded drive selection for the WD Green hard drive is simplified for consumers and systems builders
Storage solution provider Western Digital Corporation announced it will transition its WD Green hard drive models into WD Blue family of drives to simplify the hard drive selection process for customers.
All currently shipping WD Green models will remain available through their lifecycle, as they transition to the WD Blue label.
WD Black models will remain in the PC drive family, yet designed for high-performance applications such as gaming and workstations and for those building high-end systems for creative professionals.
WD’s color-coded product portfolio enables customers to easily choose the right hard drive designed for their intended application.
Its other colors include WD Red for network-attached storage (NAS) appliances and WD Purple for video surveillance systems. WD’s datacenter drives are identified with gold labels.
“The market for mass storage has expanded broadly beyond the PC,” said Amy Tan, senior sales manager, South Asia, WD.
“Every application for storage requires different hard drive attributes for optimal data recording and preservation, and every drive WD designs has a specific purpose. What can be easier for customers than matching a color to their application? Moving forward, they will only need to know whether they are building PC, high-performance, NAS, video surveillance or datacenter systems.”
The new WD Blue model numbers inherit the same nomenclature as the prior WD Green generation products, but end with a ‘Z’ instead of an ‘X’ (example: WD60EZRX to WD60EZRZ).