Twitter launches #TwitterCityPH experiential space at the Mind Museum

Aliza Knox, VP Online Sales APAC and LATAM, Twitter, Rishi Jaitly, Vice President - Media, Asia Pacific & Middle East, Twitter and, Richard Alfonsi, VP for Global Online Sales, Twitter was joined by a life-sized standee of Maine Mendoza of the global phenomenon AlDub

Aliza Knox, VP Online Sales – APAC and LATAM, Twitter, Rishi Jaitly, Vice President – Media, Asia Pacific & Middle East, Twitter and, Richard Alfonsi, VP for Global Online Sales, Twitter, with a life-sized standee of Maine Mendoza of AlDub phenomenon

Twitter recently launched its #TwitterCityPH in the Philippines, the first in the Asia Pacific region, at the Mind Museum in Taguig, Metro Manila.

Twitter created #TwitterCityPH to thank the local community of users, partners and advertisers in the country, where Twitter use is among the highest and fastest growing in the world in 2015.

Comprising of interactive zones, #TwitterCityPH is an experiential space that shows Twitter as the live connection to culture and how Filipinos’ passions — faith, sports, TV, food, entertainment, politics — have been discovered, shared, and enjoyed more with Tweets.

Richard Alfonsi, Twitter’s Vice President of Global Online Sales, said: “As one of the largest social media markets in the world, the Philippines has been an amazing success story for Twitter in 2015. Twitter helps Filipinos of all ages, communities, and backgrounds connect to one another every day, but it also connects the rest of the world to the country’s vibrant culture. We appreciate all of the love from Filipinos and we’re launching our first Asian #TwitterCity in the Philippines to show our commitment to our users, partners and advertisers here.”

Rishi Jaitly, Twitter’s Vice President, Media, Asia Pacific and Middle East, said 2016 will be an exciting year for Twitter in the Philippines as the company will be more involved in the upcoming elections. The company has already partnered with the Commission on Elections for #TwitterElection in the Philippines.

How are Filipinos tweeting and what they like to tweet about? Here are some stats:

  • Over 2.7 billion global views of Tweets related to the Manny Pacquiao vs Floyd Mayweather fight in May 2015
  • Over 41 million global Tweets for the AlDub charity concert in October 2015, in addition to the 1-2 million daily Tweets about the Aldub social TV sensation
  • Nearly 700,000 global Tweets for APEC Summit held in Manila in Nov 2015
  • Over 6.7 million global Tweets for Miss Philippines’ win at the Miss Universe Pageant in Dec 2015
  • As Twitter is the live connection to Filipino culture, it’s no wonder that the 2015 Golden Tweet for the Philippines comes from the AlDub social TV sensation. Yaya Dub’s Tweet had over 76,000 Retweets and was viewed nearly 2.4 million times on Twitter:

**Twitter Philippines User Insights Research**

In January 2016, Nielsen surveyed 1,004 people who have used Twitter on any device in the past 30 days in the Philippines. These are the key survey results:

User behaviour:
69% of Twitter users engage every day
51% Tweet photos
41% Tweet videos
65% use Twitter while watching TV, actively engaging around a variety of TV content and the brands advertised
71% of millennials will read/send Tweets while watching TV
92% watch videos on Twitter
46% watch videos on Twitter every day

Top 3 use cases:
Keep up to date on the news (54%)
Stay connected with people I know (54%)
Search for information (52%)
Top 3 types of Tweet content:
Jokes/humour (54%)
About what I am thinking (52%)
Socializing with friends (51%)
Gender preferences
Men are more likely to Tweet about news, sports, politics
Women are more likely to Tweet about celebrities, holidays, recent purchases

Brand affinity:
84% follow brands and companies, 83% follow friends, 74% follow celebrities
1 in 2 follow a brand when considering a purchase
Top 3 brand categories that are followed:
CPG (67%)
Telco (56%)
TV channels/TV shows (55%)
73% view ads on Twitter at least once a week