The Online Revolution begins: Lazada launches 11.11 with more than 1M deals!


Online shopping is steadily growing in the Philippines, according to Lazada CEO Inanc Balci. Proof is Lazada’s growth. In a matter of four years, since it was launched in 2012, the online marketplace has reached 85 percent market share. It currently offers 4.3 million products, or over 8,000 merchants selling these products. It has over 12,500 local and international brands.

To encourage more Filipinos to go online shopping, Lazada will be holding its fifth “Online Revolution” Sale on November 11.


Lazada CEO Inanc Balci (center) with representatives from brands participating in the fifth Lazada Online Revolution scheduled to happen beginning November 11, 2016.

The great holiday sale that will run for a whole month will see the participation of more than 12,500 local and international brands and 6,000 merchants.

Lazada’s Online Revolution sale is among the most successful and anticipated sale activity. The deals come on top of the wide and growing assortment on Lazada. To date, Lazada boasts an unmatched catalog of close to 30 million products for consumers across six Southeast Asian countries. In the Philippines, the assortment grew 4 times more than in 2015.

Balci shared interesting facts about the Online Revolution: the first Online Revolution had only 300 items sold in one day. The year after the number grew to 3,000 sold in the opening day of the Online Revolution. By 2014, the number accelerated to 40,000 items sold in one day. The number further increased to over 100,000 in November 2015.

This year, Balci expects the number of items sold during Online Revolution first day to double or even triple that number.

This year’s theme is ‘Brands for All,’ putting customers’ favorite brands in the spotlight. Customers can expect jaw-dropping, well-curated offers, and exclusive launches of branded items.
Lazada will offer everything customers love – from huge discounts to flash sales and exclusive bundles. P11 peso deals featuring a Virtual Reality Box, LED light bulb rotating lamp and a Genius gaming mouse among many others, are up for grabs.  Limited-time flash deals on a 32” Slim LED TV for Php 5,499, a Fujidenzo 20L microwave oven for Php 1,999, a Star Mobile 4.5” smart phone for Php 999, an HP desk jet printer for Php 888, and a L’Oreal lip and cheek palette set for P399 are only some of the many highlights during this mega shopping day. Perfect value indeed for all the Christmas gift-seekers out there.

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The deals extend to over 17 product categories including Fashion, Health & Beauty, Home & Living, and Electronics. Lazada is focusing deep into its customers’ interests with weekly specials- a curation of items for beauty fans, supermoms and families, techies and fashionistas.

Lazada will also launch games to make Christmas online shopping more fun. Follow Lazada’s social media channels to get free shopping vouchers, brand giveaways from Samsung, MamyPoko, Unilever, JBL, Lenovo, and more.

“Online Revolution was launched in 2012 so more consumers could experience the ease and benefits of online shopping. Since then, Online Revolution has become the biggest shopping event in Southeast Asia, where consumers can find amazing deals from the most popular brands conveniently from their smartphones or laptops,” said  Balci. “This year, we have secured commitments from big brand partners for more than one million deals to make Christmas shopping more exciting and effortless for Filipinos. The best of the world is truly at everyone’s fingertips now, more than ever.”

Lazada has also partnered with top brands to make shopping more rewarding. Use your MasterCard to get an additional 12% off on top of already discounted prices. And if you’re feeling lucky, Isuzu Philippines is giving away a brand new pick-up for more out of town road trips, and Turkish Airlines is raffling off air tickets to fly you off to your dream vacation.
Visit or download the Lazada mobile app for free to join the biggest online shopping event of the year. Sale runs from November 11 to December 12.