In spite of the rains, typhoon, and flight delay from China, NBA superstar Kobe Bryant made it through yesterday gracing Lenovo Mobile Philippines’ promo activities at the Mall of Asia and Resorts World Manila.
Kobe, a 15-time All Star player, was in the country to promote the Lenovo phones, particularly Lenovo’s flagship handset the Lenovo K900, as well as meet up with fans.
Kobe, who graces Lenovo Mobile’s global TV commercials and posters, was in Manila in celebration of the company’s “Walang Iwanan” campaign.
Passion Restaurant in Maxim’s Hotel at Resorts World Manila was packed with media and bloggers as the 15-time All Star player responded to media questions that ranged from his endorsement of the Lenovo phones to his career in NBA.
According to John Rojo of Open Communications, the sole distributor of Lenovo phones in the country, Bryant is the perfect brand endorser for Lenovo Mobile as the sportsman inspires a lot of people, who look up to the NBA superstar .
Rojo said Kobe has stellar qualities, such as the sportsman’s dedication to his craft, which reflect also the high quality make of Lenovo phones.
At the SM Mall of Asia, Kobe was mobbed when he made a surprise appearance at the Lenovo lounge and showcased Lenovo’s cutting-edge smartphones.
Kobe unveiled Lenovo Mobile’s flagship innovations, headlined by the ultra-sleek and powerful K900 smartphone. Just like Kobe’s all-star performance, Lenovo Mobile’s cool gadgets combine power and elegance. The Lenovo A390, A690, A706, and K900 all run on the latest processors and Android mobile operating systems, taking smartphones to the next level of technology and sophistication.
“With the entry of our smartphones in the country, we want to make our presence strongly felt through none other than our brand ambassador Kobe Bryant. Kobe exemplifies the qualities of Lenovo Mobile’s lineup of smartphones. His dedication, his passion and his outstanding performance on the court epitomizes the power and elegance of our products,” said Lenovo’s Vice-President for Mobile Internet and Digital Home (MIDH) Business Operations and Worldwide Business Development, JD Howard.
After meeting with the media, Kobe met with lucky fans and winners of Lenovo Mobile’s “Walang Iwanan” promos in an intimate gathering, where the sports icon gave out an inspirational talk.
Kobe discussed the values that made him successful, values such as discipline, determination and a strong work ethic. He further shared how he identified with Lenovo’s “Walang Iwanan” campaign and how he won multiple NBA championships by valuing teamwork and trusting everyone in his team.