ASUS Design Thinking DNA in new notebooks including the ZENBOOK Prime aims to deliver customer happiness

New ASUS ZENBOOK Prime powered by Ivy Bridge Core i7 processor and features IPS display

The new generation of ASUS notebooks—ASUS K, N, G Series notebooks and the ZENBOOK Prime—now all delve on a mix of user-experiences involving beauty, sound, touch, instant on and instant connect, and cloud.

In today’s PC Plus era, the focus of PC maker ASUS has focused more on highlighting its products not through the traditional hardware specification description, but on the user experience the products can impart on users. ASUS notebooks aim to deliver these satisfying user experiences while still ensuring incredible innovative solutions.

During the product launch held at the Opus Lounge Resorts World Manila of the new notebooks, which was highlighted by the new generation ZENBOOK Prime, ASUS Country Manager George Su and Marketing Manager Jamie Zaldivar highlighted the merits of the new products based on beauty, sound, touch, IOIC (Instant On-Instant Connect) and cloud.



ASUS delivers incredible beauty through its designs. Zaldivar said premium esthetic qualities such as metal finishes and chassis can now all be found across all ASUS notebook series. “Premium Perception” is the core design concept of ASUS notebooks this year. Each notebook is developed with two goals in mind and that is to be unique and elegant. Only through closer inspection would users be captivated by the attention to detail penned by ASUS designers.


ASUS recognizes the importance audio plays in consumers’ daily lives and have taken steps to ensure all ASUS notebooks feature the ASUS proprietary SonicMaster sound technology which was co- developed with B&O ICEpower. SonicMaster technology brings notebook audio to life, with a combination of fine-tuned software along with superior speakers and oversized resonance chambers. SonicMaster delivers a crystal-clear, yet deep with a richness of bass sound playing across a wider range to ensure the purest audio from a portable PC.

Asus G55


For better user experience of notebook input interface, ASUS enlarged the touchpad and provide more smooth multi-gesture when scroll, swipe, rotate, zoom in & out. More gesture functions are available with this new touchpad solution created by ASUS Magic Touch team.

IOIC (Instant On, Instant Connect)

ASUS provide the best instant on, instant connect solution through 2 seconds resume and up to 2 weeks standby time. ASUS will provide Instant Connect Link (IC link). It is a solution which includes an app and a cable to share the internet from your smartphone instantaneously.



ASUS cloud service will provide the most convenient cloud service for customers, easily storing, sharing, and syncing up all the data. With the MyBitCast App, users can quickly sync the notes, photos and audio recording data to various devices at once.

In addition to these new descriptions, selected models will come with IPS panel with 1080p FHD resolution such as the new ZENBOOK Prime. The addition of the ASUS SuperBatt technology extends the overall lifespan of the battery by three times than the regular batteries. All of these features go to show that ASUS would never compromise when it comes to fulfilling customers’ happiness, and it remains our top priority.