Storage companies banded together to educate consumers on the importance of storage

Stored data isn’t only getting bigger and expansive by the minute, but also becoming more valuable.

Acknowledging the importance of storage that keep important data in people’s lives, storage maker Western Digital recently established the Storage Products Association (SPA) with other hard drive companies to promote the merits and value of rotating magnetic storage technologies, as well as to make consumers and professionals aware of how critical hard disk drives (HDDs) and solid-state hybrid drives (SSHDs) are to their digital lives.

For SPA, big names in the storage industry like HGST, Seagate, Toshiba and WD banded together to help storage manufacturers and users understand and support current and future storage needs, including the key role of hard disk drives (HDDs) and solid state hybrid drives, in an effective storage mix for all consumer and business environments.

SPA will provide education to its customers, partners, members and users of HDDs and SSHDs. SPA will also participate in industry and user events, and will publish materials about end users’ storage needs and effective usage of a mix of storage technologies.

“Driven by continued, rapid expansion of digital content production, demand for storage is expected to grow in the mid-30s percent range annually through 2020,” said Tim Leyden, WD president.

Leyden also added that within that time frame, a mix of storage technologies will be deployed, but 75 percent still will be rotating magnetic storage devices.

“Every user of smart phones, tablets and personal computers today depends on the value and reliability of HDDs or SSHDs to secure their precious data, whether the storage is in their device or in the cloud. SPA will help consumers and businesses appreciate the value of their growing content storage needs and the remarkable rotating magnetic technologies that save and protect that content.”

For more information and SPA, go to and on Twitter, @storageproducts.