The dust already settled for the recently concluded launch of the LG G3 smartphone, LG’s latest flagship device that two days ago was officially launched in big events in six major cities worldwide–London, New York, San Francisco, Istanbul, and Seoul .
The 5.5-inch LG G3 is a successor to the successful G2 device, which greatly helped the Korean smartphone maker finally carve a name in the high-end premium handsets that rival those of Samsung’s and Sony’s.
So what’s to love about the new G3? First off is it pushes the limits of display technology with its Quad HD display. The huge display, by the way, is framed by thin bezel all around, making it appear that the display is edge-to-edge.
With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standards. This type of display can produce images that are sharper and clearer than traditional smartphone displays. LG also fitted the G3 with 3,000 mAh removable battery, in addition to optimization technology that prolong battery lifespan.
“The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative” according to Sung Woo Nam, LG Electronics Philippines managing director.
“LG equipped the G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency and lifespan. This way, the battery can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.”
Intended to impress discerning shutterbugs, the LG G3 also improved on its camera hardware by an advanced 13MP OIS+ camera and the use of “laser” technology for auto focus function. With these features, the G3 can capture the best and most vivid moments—even in low light—by measuring the distance between the subject and the camera using a laser beam.
Accordingly, the LG G3 simplified the actual process of taking photos, according to Nam. Rather than having to focus on the subject in preview mode and then pressing the shutter button–as what’s done with other camera smartphones, the G3 requires screen tapping to focus on the subject the subject and simultaneously trigger the shutter as well.
What’s more, the G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. For the standard timed selfie mode, the user can use gesture control. For example, when you are read to shoot a selfie, you can just simply clench a hand into a fist and the G3 will recognize the gesture and begin the automatic 3-second countdown.
For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. The built-in 1W speaker with Boost AMP also enables users to enjoy videos and music accompanied by richer sounds and clearer tones.
LG hasn’t ditched the Arc design yet as the G3 features a “floating arc” design or an ergonomic arch and slim side profile. LG’s trademark and well-received rear key is still making an appearance with G3, donning a newly-designed power key and volume button polished with more premium materials and finish.
The premium look of the G3 also reveals itself on the back chassis done in stylish metallic skin with matte finish, which also keeps the phone looking clean and fingerprint-free. And the colors too provide fresh and upbeat character into the handset. The G3 comes in five vibrant colors: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.
The LG G3 is a culmination of consumer research based on LG’s product development philosophy: “Learning from You.”
“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience. LG G3 is the result of our effort to actualize that idea into a tangible product—LG’s most advanced technology combined with a simplified user experience designed to make smartphone usage simpler, yet smarter,” according to Nam.
Aside from sporting a removable battery, G3 now also has a 16/32 GB internal storage, expandable via microSD of up to 128 GB. This would entail more memory and storage, and a more seamless smartphone performance.
The LG G3 comes with the QuickCircle Case, which is a smartphone case with circle window, which allows you to check the time, place calls or check the call log, send text messages, take photos, listen to music or access LG Health app without flipping the cover
Other interesting accessories for LG G3, which were also introduced during the launch, include the LG Tone Infinim powered by the premium Harman/Kardon, and a compact and foldable wireless charger.
The LG G3 will soon be introduced in the Philippines, the price is not yet been announced. It’s launch price in Singapore is S$868 (Singapore dollars).
For more information about the LG G3, visit www.lg.com/ph, www.lgblog.com.ph, or www.LGnewsroom.com; like LG Mobile’s official Facebook page “LG Mobile Philippines”; or follow @LGPhilippines on Twitter and Instagram.