Lenovo partners with United International Pictures for Warcraft movie premiere


Lenovo announced its partnership with United International Pictures (UIP) for the premiere of the upcoming movie, Warcraft: The Beginning.

With the partnership, Lenovo customers will enjoy a range of exclusive premiums such as the first to watch the Warcraft movie as well as opportunities to experience Lenovo devices optimized for high-fidelity sound, arresting graphics and a satisfying media experience.

As part of Lenovo’s overall strategy to ‘Never Stand Still’, the world’s number one PC maker saw the opportunity to continue developing their customer communities’ range and quality of experiences, on top of innovating devices that meet the latter’s diverse and evolving computing needs. The partnership with UIP will help extend Lenovo’s gaming customers’ experience on their PCs and portable screens to the big screen, in line with Lenovo’s brand commitment to offer seamless access to content.

The partnership with UIP aligns with two of the three passion points created for Lenovo’s consumer business, namely Gaming and Movies (the third passion point is Music). Lenovo sees strong potential in each of these passion points, and will continue to develop partnerships and devices that deliver immersive and enriching experiences – such as in this case, by combining passion for Games with passion for Movies.

“Lenovo is pleased to announce its partnership with United International Pictures, to present a movie that is certainly hugely anticipated. This collaboration will give our customer communities the chance to preview the exciting transformation of what has been a classic gaming franchise into a large-scale motion picture, and get their hands on some really exclusive merchandise. Warcraft’s storyline resonates on a similar wavelength to Lenovo’s brand philosophy and innovative DNA, centering on the search for something different and better. Lenovo is sure that its gaming customer community and its customers who enjoy movies on the go, are going to be pleased with our offering of this additional dimension of immersion in their passions,” said Michael Ngan, Country General Manager, Lenovo Philippines.

Under the Lenovo-UIP partnership, there will be activations and roadshows around the Philippines. Warcraft: The Beginning will be showing in cinemas in the Philippines from May 25, 2016.